RocketOn Inc., creator of the Parallel Virtual World Platform, and Emmy-winning multiplatform entertainment studio Animax Ent. have formed a strategic partnership to co-develop parallel virtual worlds. The announcement was made today at the Virtual Worlds Conference in Los Angeles.
RocketOn will benefit from Animax’s expertise in creating animated content, as well as its relationships with major brands, media networks and movie studios. Animax and its clients will in turn have access to RocketOn’s Parallel Virtual World Platform and authoring system for rapidly deploying virtual spaces, avatars and games across any website. RocketOn manages the entire platform, integrating the content, running the servers and providing billing, e-commerce, analytics, maintenance and customer support. Animax’s team will determine the strategic implementation, develop the marketing plan and produce the creative.
‘RocketOn is a great way to launch and manage parallel virtual worlds,’ says Animax CEO Michael Bellavia. ‘It enables us to create rich browser-based, virtual environments anywhere on the web without a user download. In a matter of weeks, we can literally build out a virtual space, deploy it on a website and populate it with content.’
“Animax has a world-class reputation of building virtual world platforms from the ground up and developing for existing platforms,’ adds RocketOn CEO Steve Hoffman. ‘They have a wealth of creative ideas, talent and experience that will make our partnership a success. We’re looking forward to building parallel virtual worlds together and sharing the benefits.’
Animax Ent. is a full-service creative agency with a diverse portfolio that includes projects with Disney, ABC, ESPN, BBDO, Ford, JWT, Kellogg’s, MTV, Kodak, NBC, PBS, Sundance Channel, Sesame Workshop, Twentieth Century Fox, Universal Studios, Warner Bros., WWE and Yahoo! Based in San Francisco, Calif., RocketOn’s management team has worked at top game publishers including SEGA, Vivendi-Universal, Sony, Atari, and Electronic Arts.
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