Scholastic India, the exclusive distributor of Atlantyca Entertainment’s popular Geronimo Stilton books, will host Italy’s most famous mouse on a five-city tour of India this May and June.
The tour is being supported by marketing efforts including radio spots, social media, downloadable online activities for kids and a national contest in the children’s edition of the Times of India, and will feature Geronimo live in the fur (and whiskers) with a cast of professional actors who will perform during readings of some of the adventurous rodent’s best known stories. The performances will take place in major bookstores in Bangalore, Chennai, Kolkata, Delhi and Mumbai.
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