Wes Anderson, the director of whimsical, stylish films such as Fantastic Mr. Fox and The Life Aquatic recently joined forces with the talented team at Portland-based Laika/house to direct a series of stop-motion ads for Sony. Titled “Made of Imagination,” these eye-catching spots for the Sony Xperia smartphone, use animation to illustrate a child’s take on what makes these phones special.The spot’s animation director is the talented Mark Gustafson, who also worked on Fantastic Mr. Fox and is slated to helm a 2014 version of Pinocchio for The Henson Company.
The director has directed a number of commercials, including two spots for the Hyundai Azera that aired during the Oscars. Anderson’s new movie Moonrise Kingdom will open the Cannes Film Festival in May. Laika/house is the commercial division of the Laika Animation studio, whose new movie ParaNorman (directed by Sam Fell and Chris Butler) will open in theaters on August 17.
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