Hub has optioned the rights to KISS Hello Kitty (working title), a new animated series based on the unlikely, yet successful KISS x Hello Kitty line of products from Sanrio.
KISS, an iconic rock band known for its creative merchandising, and Hello Kitty, one of the most unique and popular lifestyle brands, came together in 2010 for an unexpected collaboration — KISS x Hello Kitty. This global collection co-branded products connects KISS and Hello Kitty followers all over the world with hundreds of licensed items across all categories, including apparel, toys, electronics, stationery, and back to school merchandise, among others.
KISS Hello Kitty will feature the four KISS x Hello Kitty characters living their rock ‘n’ roll dreams and bringing pink anarchy to every situation they are in. The new animated series is in the initial stages of development with Simmons slated to be one of the executive producers. The series will be produced by KISS Catalogue Ltd. and Sanrio.
“We are thrilled to have these two seminal brands, KISS and Hello Kitty, on The Hub,” said Margaret Loesch, President & CEO of The Hub. “Fans of The Hub know we are a distinct brand dedicated to providing clever, imaginative, and cool shows that families can watch together. The tone and style of the KISS Hello Kitty TV show is a perfect fit for our network.”
“The Hub Network is the perfect home for the TV show, ‘KISS Hello Kitty,’” said Mr. Simmons. “We are incredibly excited about this opportunity and want to make all our millions of fans worldwide proud of a show they can watch with the whole family.”
