DreamWorks Animation said it plans to launch a 24/7 kids and family television channel across 19 countries in Asia.
The DreamWorks channel represents the first time that the company’s content will be aggregated in one place, fully programmed and distributed by DreamWorks.
The channel will premiere with more original content than any other kids channel in the region. Singapore-based HBO Asia will manage affiliate sales and marketing as well as technical services for the new channel.
The launch of the DreamWorks channel complements the company’s expanding television production and distribution initiatives, and represents an important step in the company’s strategy to distribute its TV content to as many viewers, in as many regions, and in as many ways as possible.
The channel will leverage more than 2,000 hours of existing DreamWorks TV content in addition to more than 1,200 half-hours of original animation the company currently has in production.
DreamWorks Animation anticipates that the channel will be available to audiences beginning in the second half of 2015.
