The Walt Disney Company and online mobile commerce giant Alibaba Group have inked a multiyear license agreement to bring over-the-top content service DisneyLife to users in China. The service is accessed through a minimalist Mickey Mouse inspired device now available for pre-sale, with a one-year subscription included.
“Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”
DisneyLife, recently launched in the U.K., is a direct-to-consumer digital service that brings subscribers a vast collection of Disney and Pixar movies, animated series, games, e-books, music and even series and resorts and parks information. More information for English readers available at disneylife.co.uk.
