As Ellen DeGeneres’ fishy alter ego prepares to dive back into theaters in Disney-Pixar’s Finding Dory (June 17), 13 brands have signed on to support the film, building up an ocean off promotional campaign elements. The fruits of collaboration with Aussie, Band-Aid Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg’s, KRAFT Macaroni & Cheese, Nature’s Harvest Bread, Pirate’s Booty, Quaker, Subway and Yoplait GoGurt are set to hit shelves shortly.
Aussielaunches its licensed Finding Dory product on May 16, supporting the campaign through digital and print media. Additionally, P&G will feature a movie-ticket offer with multiple grocery retailers that will be supported through Disney media.
Band-Aid Brand begins its promotion on May 16 with a custom-animated TV spot that will promote licensed Finding Dory character adhesive bandages. The campaign will be featured in national broadcast and Disney digital and social properties; it will return to support the in-home film campaign.
Bountykicks off its licensed-product campaign on May 6, supporting the program with dedicated TV and social media campaigns. Procter & Gamble (P&G) will also feature a movie-ticket offer with multiple grocery retailers.
Coppertonelaunches its first-ever film promotion in May. The campaign features a custom-animated TV spot promoting sun protection. Consumers will be able to see the Finding Dory characters on the Coppertone® KIDS sunscreen spray product. The film’s release will be supported with van wraps, in-store displays and via consumer promotions, including an offer for a free Fandango promo code to see the film with a purchase of $20 in Coppertone® products.
Ice Chips has signed on for a multi-picture deal. Beginning May 16, Finding Dory will be featured on pack and via in-store take-overs.
Juicy Juice kicked off a promotion on April 1, featuring an instant-win game on licensed packaging, plus a hometown-screening sweepstakes. The campaign will be visible through digital and print media, as well as premiere sponsorship.
Kellogg’s kicks off its campaign on May 16 with a custom-animated TV spot, promoting a special in-pack premium “cereal chillers.” The campaign will be visible via packaging, in-store displays, TV and digital media.
KRAFT Macaroni & Cheesewill promote its Finding Dory licensed product through a Disney media buy as well as premiere sponsorship. The campaign begins May 16.
Nature’s Harvest Breadkicks off its promotion on April 28, featuring an offer for a Dory plush on packaging and in-store displays. The brand’s first-ever Disney promotion will be shared via digital and in-cinema media.
Pirate’s Bootykicked off their promotion on April 1 with licensed Finding Dory packaging and in-store displays. The campaign will also be promoted through print advertising and Disney sampling sponsorships.
Quakerplans to promote the film via product packaging and in-store displays. The campaign, which starts May 1, will be supported through digital media.
The Subway Brand launches its Finding Dory-themed kids’-meal program in its sandwich shops on June 6, providing build-your-own 3D scene makers to its younger guests. The campaign will be supported via TV and Digital media and in-store displays.
Yoplait GoGurtwill promote their in-store program with a packaging takeover. Starting May 16, the campaign will be shared via TV and digital media.
