London-based animation & family entertainment distributor Media I.M. has tapped Evolution to exclusively represent the North American licensing, merchandising and promotions rights for Belarus-produced animated series Sunny Bunnies (52 x 3’30”). The preschool-targeted show has been licensed to key broadcasters across the globe, including Disney Junior and Disney Channel in the US.
The show centers on five ball-shaped characters who can appear wherever there is light. The non-dialog, CGI series follows their mischievous adventures in all sorts of locales. Season 1 has already hopped to TV screens in the US and around the world, and has a significant following on YouTube with over 90 million views to date.
Evolution’s aim will be to expand the available array of Sunny Bunnies producs for kids, including apparel, accessories, publishing, toys, plush, home, stationery, food, and health & beauty goods. The agency will also handle promotional and marketing alliances in the region. Evolution will debut the property at Licensing Expo in Las Vegas, May 23-25 at booth #C86.
“We are very excited to be working with such an experienced group of executives at Media I.M. and the talented animation team at Digital Light Studios on this fun and engaging series,” said Travis Rutherford, President, Licensing & Retail, Evolution. “We expect a significant consumer products program to be deployed in the North American market beginning with core categories available at select retailers in Spring 2018. Our carefully constructed brand expansion strategy will build Sunny Bunnies into one of the premiere children’s TV franchises.”
