Just in time for Saint Patrick’s Day, Chicago-based animation studio Calabash has unveiled its work on the new General Mills’ Lucky Charms spot titled “Unicorn Trap,” which features the famous Lucky the Leprechaun. The new spot ties into a new cereal box featuring a cut-out game where kids can construct their “own” leprechaun trap using Lucky Charms cereal as bait. Five different leprechaun trap designs are featured across boxes of all the cereal varieties. The traps also come to life outside the cereal box.
Leprechaun traps using Lucky Charms cereal as bait is actually first came to the attention of General Mills via social media videos. Jessica TeBrake, Assistant Marketing Communications Manager for Lucky Charms told Taste of General Mills blog, “As we looked at what our fans were doing around the St. Patrick’s Day holiday on social media, we saw that families were making leprechaun traps and they were using Lucky Charms cereal and marshmallows as leprechaun bait.”
You can check out the link to the latest Lucky Charms ad “Unicorn Trap” as well as a ‘behind-the-scenes’ video spotlighting the animation process Calabash used to create the clever ad.
Calabash Animation is based in Chicago. The studio’s exec producer is Sean Henry and creative director is Wayne Brejcha. For more info, visit calabashanimation.com.
