Event organizers Reed MIDEM have confirmed the initial phase of its previously announced transformation of MIPTV 2020: a redesign of the exhibition. MIPTV 2020 (March 30-April 2) will introduce a dual-focus presentation, with content distribution set up alongside content development, creating two markets in one.
Aimed at bridging these two sides in one fluid, interactive event, MIPTV’s fresh approach will offer flexible, scalable options for exhibitors based on innovative turnkey solutions. It will also better integrate communal workspace and networking areas into the exhibition, reflecting the changing priorities and business needs of those attending the market.
The new experience will be redesigned in the three principal halls including Palais -1, Riviera 7 and Riviera 8, where 80% of the exhibition takes place, allowing exhibitors to adapt their participation according to their needs whilst maintaining a premium quality presence.
“Flexibility is a top priority for our exhibitors, and this came through very strongly in our industry survey earlier this year,” said Laurine Garaude, Director of Reed MIDEM’s Television Division. “So, in redesigning MIPTV we have been inspired by new agile workspace concepts such as WeWork, and will be transforming the way the Palais can be used. We will offer solutions that are both affordable and premium, paying attention to company branding and personalisation which are both very important to the industry.”
“We have brought in these changes in close consultation with our exhibitors and are now beginning to bring this new vision to life with many of them, with very positive feedback so far. We are confident that this first major phase, along with a new buyers programme and changes to the schedule and format that we will unveil over the coming months, will streamline and transform the MIPTV experience,” added Lucy Smith, who is spearheading the transformation of MIPTV.
Launched in 1956, MIPTV is the leading international market for content development and distribution. The 2019 edition gathered approximately 9,500 TV and digital entertainment professionals from around the world to launch and discover new content, forge partnerships, negotiate financing and distribution deals, find co-production opportunities and check out the latest trends.
Learn more at www.miptv.com.
