An adventure that spanned six continents, Adult Swim’s Rick and Morty “living episode” unveiled its final build today in downtown Las Vegas. Bridging the events from the season five finale to the season six premiere of Rick and Morty as an immersive fan experience, #WORMAGEDDON will officially finish tomorrow with the debut of an animated short that reveals the conclusion to the epic, globe-trotting battle.
Created in partnership with Samsung, this final #WORMAGEDDON scene features Rick and Morty super-heroines Space Beth and Planetina fighting the alien worm while Summer captures all the action, fully equipped with her Samsung Galaxy Z Flip4, Galaxy Watch5 and Galaxy Buds2 Pro. It will be available for fans to enjoy at the Fremont Street Experience in Las Vegas daily from 10 a.m. to 10 p.m. PST until September 11.
Officially kicking off on August 20, this #WORMAGEDDON fan experience follows the heroes and anti-heroes of Rick and Morty as they team up against a threat of global magnitude. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet.
Featuring 14 total builds – with nine part of a global treasure hunt – #WORMAGEDDON debuted custom builds with different battle scenes to fans in Australia, Brazil, Canada, Mexico, the Netherlands, the Philippines, South Africa, Spain, and several cities in the United States.
The international adventure serves as a fitting lead-in for the season six global premiere of Adult Swim’s Rick and Morty beginning on Sunday, September 4 at 11 p.m. ET/PT as latest season of the two-time Emmy Award-winning adult animated series will premiere in 112 countries in 38 languages.
“Under the bright lights of Vegas is the perfect spot for our final, jaw-dropping #WORMAGEDDON build,” said Tricia Melton, Chief Marketing Officer for Warner Bros. Discovery Kids, Young Adults and Classics group. “We’re going high-tech in the battle to defend Earth with Samsung. Just like Summer in this last custom scene, fans all over the world are snapping selfies with their favorite Rick and Morty characters, and we’ve been having a blast watching fans connect in celebration of the new season premiering this Sunday!”
Fans lined up for hours, some even traveling from other countries, to take part in the real-life immersive Rick and Morty #WORMAGEDDON adventure.
Along with builds in Mexico City, Atlanta, Sydney, and London, this build in Las Vegas was one of the five builds revealed to fans immediately. Meanwhile, a global treasure hunt for nine custom builds kicked off on August 22. Following along via RickandMorty.com, fans were invited to unlock clues to discover these builds, with the first fan to find each hidden location in person rewarded with a life-size golden “Rick” head. Illustrating the high engagement of Rick and Morty fans, most builds were found only after one clue was posted, with some winners even being rewarded within mere hours of the clue going live.
Adult Swim also debuted a series of custom #WORMAGEDDON animated shorts about the origins of this dangerous alien invasion including [A Citadel Secret], [A Journey to Earth] and [Threat Level: Wormageddon]. Tomorrow (Sat., Sept. 3), a final short that marks the conclusion of #WORMAGEDDON will debut on RickandMorty.com at 9 a.m. PST / 12 p.m. EST.
A sculpture of Rick and Morty character Noob-Noob was revealed at the Timezone SM Megamall in Manila, the Philippines on Wednesday in the form of a interactive claw machine. It’s the only build where fans have the chance to win a limited-edition collectible plushie of the mysterious alien worm! VIDEO
#WORMAGEDDON hit Europe again, this time in Girona, Spain as Mr. Always Wants To Be Hunted was found at Murallas De Tossa De Mar yesterday. VIDEO
Earlier this week, a scene was unveiled in London, createdin partnership with adidas and featuring the character Morty and Mr. Meeseeks battling a mysterious alien worm, while also enjoying a game of footie and wearing the new adidas X SPEEDPORTAL boots.
Standing outside the Emirates Stadium in London, this custom build will welcome Arsenal fans attending Wednesday’s match against Aston Villa. adidas also partnered with Rick and Morty last month for the launch of its new X SPEEDPORTAL boot with an original animation that featured football stars Mo Salah and Vivianne Miedema. More info here. Rick and Morty fans can visit the new scene from 8am-8pm BST until September 8.
“We had so much fun working with adidas to help launch their X SPEEDPORTAL boot, and they were totally game to help us bring #WORMAGEDDON to the UK,” said Melton. “Seeing Rick and Morty fans flocking to these immersive scenes popping up around the globe has been incredible and we hope fans in London will continue to get a kick out of it.”
On Tuesday, a new scene was discovered in Chicago. Created in partnership with Fortescue Future Industries (FFI), Rick and Morty characters Rick Sanchez and the use an emerging green energy source to ward off #WORMAGGEDON in the form of imaginary mech suits “powered by” green hydrogen help defeat a mysterious alien invader. VIDEO
#WORMAGGEDON has also hit Cape Town (featuring Tiny Rick), Toronto‘s Lower Bay Station (Mr. Goldenfold), Praia do Léo in Brazil (Mr. Nimbus) and Sydney‘s Royal Botanic Garden (Birdperson).
