The Pinkfong Company has teamed up with a digital IP entertainment company IPX (formerly known as Line Friends) and will jointly release Night at the Art Museum, a brand-new 2D animated series featuring their popular characters Baby Shark and Line Friends, beginning September 14.
Inspired by world-renowned paintings in art history, the six-episode series is part of a special collaboration to reach wider audiences across the globe. Key details of the partnership include a 2D animated series, exclusive merchandise and a global licensing program.
Night at the Art Museum follows Brown and Sally, the original characters from IPX, as they meet new friend Baby Shark in the world of masterpieces and journey on exciting adventures. Starting with “Birth of Venus (Sandro Botticelli),” each episode reimagines an iconic painting accompanied by compelling tunes and animations with a contemporary beat.
In addition to offering animated art experiences through captivating hommages to these masterpieces, the series helps both young and old to learn emotional and aesthetic sensibility in a fun and creative way. The new episode will be released every month on Pinkfong and Line Friends’ YouTube channels.
Following the co-produced animated series, The Pinkfong Company and IPX will jointly produce various exclusive products including bath products, apparel, stationery and more. These will be available to purchase on both official online and offline stores of Line Friends. Subsequently, both companies will introduce integrated marketing on Pinkfong and Line Friends’ official YouTube channels, which have 100 million subscribers worldwide together.
The two companies calibrated this collaboration to mass-produce content that conveys new fun and targets various fandoms. More particularly, premised on the unique content creation and storytelling planning capabilities of both companies, they are planning to further explore the distinct charms of Baby Shark and Line Friends, which are loved all over the world.
“With its unique creative capabilities, the special encounter of Baby Shark, the world’s only content IP that set a Guinness record of 10 billion YouTube views, and worldwide popular Line Friends characters marks a global phenomenon and a high-end collaboration that will capture hearts of global fans,” said Ryan Lee, Executive Vice President of The Pinkfong Company. “We look forward to both IPs will bring joy and inspiration to wider audiences worldwide through this collaborative content series of the two companies.”
