An old, gooey friend is returning to screens as Nickelodeon announced today a brand campaign and new identity that reimagines its classic Splat logo with a modern feel. Of course, the campaign also spotlights the network’s popular characters as well as its iconic blob.
Following today’s launch in the U.S. the rebrand will rollout internationally in the UK in July, followed by Latin America and additional markets through 2023.
The “Portal to Fun” launch campaign features five mixed-media brand films that depict the Splat as a gateway to surprising experiences, each featuring Easter eggs Nick kids of all ages will love.
The hero commercial, “Quartet,” which launches today across Nick’s linear, digital and social platforms as well as select media partners, features a new take on the brand’s classic mnemonic and demonstrates for kids just what can happen when you enter the splat! This campaign continues throughout the summer, as Nickelodeon brings “Portal to Fun” experiences to schools around the country.
Additionally, a new lineup of network IDs featuring Nick’s recognizable IP will debut throughout 2023. To highlight the brand’s commitment to introducing its audience to new and exciting animation, Nick enlisted six animation houses across the U.S. and internationally that used the new brand work to demonstrate Nick’s ‘energy and sensibility’ through the lens of characters such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Blue’s Clues, Baby Shark, The Loud House and Monster High — punctuated with Nickelodeon Slime.
