Toy and entertainment company MGA Entertainment, Inc. (MGA), in collaboration with nurturing dolls manufacturer, Zapf Creation AG, announces the first-ever original animated series from legacy brand, BABY born®. After 32 successful years in the market and 26 million dolls sold worldwide, the new series will introduce preschoolers to BABY born girl Emma, her stuffed bear Teddy and friends as they learn, grow and explore the world by playing make-believe.
Set to premiere August 26 on YouTube and Kidoodle.TV., the BABY born series is designed to inspire creativity, teamwork and imagination, featuring 19 original songs across 18 episodes (90 minutes of content). Each five-minute episode presents a new adventure, filled with social and emotional obstacles that the characters must overcome together through teamwork and friendship. Viewers will Emma and her friends in their imaginative adventures including riding flying bikes, baking cupcakes, camping overnight and swimming.
“We are excited to bring BABY born’s magical world to life through a colorful and creative short-form animated series,” said Anne Parducci, MGA Entertainment’s Chief Content Officer, “Families will enjoy the exceptionally catchy music, fun themes and loveable characters.”
Following its English-language YouTube & Kidoodle.TV premiere, BABY born will expand to other media distribution and languages in the Fall 2023.
“For more than three decades, BABY born has been a cherished companion for children worldwide, and this animated series is a natural extension of the brand’s commitment to creating imaginative and educational experiences. We can’t wait to share BABY born adventures with children and their families,” said Thomas Eichhorn, ZAPF Creation AG Executive Board Member.
BABY born dolls and accessories are available now in the U.S. at select Target, Walmart, Amazon and other retailers.
