Anime platform Crunchyroll announces its pioneering partnership with U.K.-based rapper — and lifelong anime fan — Che Lingo, for an original song created to celebrate Crunchyroll’s 2023 Fall anime season. The collab features in a new seasonal trailer spotlighting fan favorites like One Piece, Dr. Stone, Jujutsu Kaisen, Spy X Family, The Rising of Shield Hero and more.
The song, “Lifetime,” is a melodic reflection of key themes within anime, featuring Miku Nakamura (Cö shu Nie). Like Che Lingo, whose discography includes several soundtracks fromJujutsu Kaisen, Cö shu Nie contributed to the fan-favorite dark fantasy with its first season ending theme, “give it back.”
“Che Lingo is an authentic anime fan and this collaboration marks the first time Crunchyroll has partnered to produce a single in celebration of this dynamic artform,” said Ariane Sunder, VP of Emerging & Regional Markets at Crunchyroll. “Both Che and MIKU understand the passion and power of anime, so we’re excited for fans to enjoy ‘Lifetime’ as they select their next series to stream.”
After exploring the themes of ‘dark fantasy’ and ‘epic battles’ as a starting point, Che Lingo developed a song that reflects ‘opposite sides,’ leaning into the duality of dark and light. The lyrics in “Lifetime” echo the journey of shonen protagonists, who must overcome the hardships and challenges that arise during their adventures. Miku’s lighter vocals complement Che Lingo’s heavier bars, mirroring how shonen heroes look to the light in order to overcome every obstacle.
“Writing and composing ‘Lifetime’ for Crunchyroll is a historic moment in both our respective timelines. It’s a unique collaboration and the first of its kind, so I’m grateful to help move the needle in so many ways, especially as an independent artist,” said Che Lingo. “Anime inspires so much freedom, and we were able to exercise that creatively to the beat of a unique drum to show a genuine connection between anime, music and story-telling, manifesting a moment we can all celebrate through ‘Lifetime.’ I hope the sentiment lasts as long as the title suggests.”
The Crunchyroll 2023 Fall anime lineup available to stream this season includes a variety of new and continuing anime, such as Jujutsu Kaisen Season 2, the fantasy adventure Frieren: Beyond Journey’s End, the long-running swashbuckling epic One Piece, the post-apocalyptic adventure Dr. Stone New World, and many more. All updated information about the Crunchyroll 2023 Fall anime slate can be found on Crunchyroll News.
