Netflix and Disney alum Alexandra Rosenberg has joined Digitoonz as Vice President of Production, in charge of the company’s recently opened Glendale, California office. She officially assumed the post this week, reporting to Digitoonz CEO Vikas Kumar.
In this role, Rosenberg is responsible for building a slate of animated and live-action projects targeting kids and families. She will also be engaging in international co-production partnerships and will be working more closely with North American partners.
Kumar notes that this appointment is the latest step in Digitoonz ongoing growth strategy to develop more of its own projects. “Most importantly, the hire reflects our studio’s objective to grow original content,” he adds. Rosenberg is actively seeking many types of projects for development — including preschool series with clear play patterns, character-driven comedies for six to 11s, four-quadrant films/specials and adult-skewing series.
Rosenberg will be applying years of experience behind the scenes at top kids and animation producers. She began her career assisting the VP of Creative at Disney Television Animation, overseeing key components of various series. Rosenberg then moved into production at Walt Disney Animation Studio in Burbank, Where she worked on feature films including Zootopia, Moana, Ralph Breaks the Internet and Raya and the Last Dragon. After working at Illumination Entertainment on projects such as Mario, Minions: The Rise of Gru and the upcoming Migration, Rosenberg spent two years working as a Production Manager at Netflix Feature Animation, where she was until mid 2023.
Digitoonz was founded in 2009 by Kumar and Nadim Akhtar. Starting out in education and publishing projects, Digitoonz soon began working on international TV productions such as Bondi Band, Misha the Purple Cat and Mirette Investigates. 2014 saw the release of its first 2D animated feature collaboration, Raven the Little Rascal: The Big Race. In recent years, Digitoonz has worked on Glitch Techs (Nickelodeon/Netflix), Solar Opposites (Hulu), Rick and Morty and Nickelodeon’s Annie and Daytime Emmy Award winner Rise of the Teenage Mutant Ninja Turtles.
The company is one of the largest animation studios in India, currently employing 600 artists across its studios in Delhi and Kolkata.
