Nickelodeon in India has debuted its first-ever co-production with Nickelodeon International, The Twisted Timeline of Sammy & Raj, which premiered locally on October 15 and will roll out new time traveling comedy-adventures every Saturday and Sunday at 1 p.m.
The series follows the escapades of two cousins who possess a mysterious time-altering app. With the extraordinary ability to pause, rewind and fast-forward time itself, Sammy and Raj embark on a series of amusing adventures as they attempt to tackle various issues. However, their well-intentioned efforts often end up causing a comical chaos.
“The Twisted Timeline of Sammy & Raj is a collaborative testament between Nickelodeon International and us to deliver diverse, inclusive top-quality content for our young audiences,” said Anu Sikka, Viacom18’s Head – Creative, Content & Research, Kids TV Network. Filled with humor, this story of time travel is a fresh and unparalleled addition to our slate. We are confident that this show will grow to become an instant favorite, reaffirming our commitment to kids and the category.”
Chris Rose, VP of International Production & Development for Paramount’s Global Kids & Family Group, said, “The Twisted Timeline of Sammy & Raj is the successful result of our partnership with Viacom18. Thanks to an extensive collaboration and strong teamwork, we managed to create a powerful story that explore differences between Eastern and Western sensibilities. The team in India was key to creating the story line and defining the characters for a kids’ show which gives audiences a taste of Indian culture, while capturing universal storylines that appeal to all audiences.”
Supporting the series launch is a multi-screen marketing plan across the Nickelodeon franchise — including social media, digital platforms, games, connected TV and influencer collaborations. The campaign also features an AR filter which will transport kids in time by altering their appearance.
The Twisted Timeline of Sammy & Raj joins a Nickelodeon lineup of Indian animation originals, including Motu Patlu, Shiva, Rudra, Pinaki & Happy – The Bhoot Bandhus, Chikoo Aur Bunty and Abhimanyu Ki Alien Family.
Viewers in India can watch the show promo here.
