Multiplatform content co. Wind Sun Sky Entertainment (WSS) has partnered with family streaming outfit Da Vinci to expand the reach of its kids’ eco-initiative Future Chicken around the globe.
Future Chicken is a climate justice initiative for kids (6-10+) created to address the eco-anxiety they are experiencing today by leveraging evidence-based positive storytelling to let children know that there is hope for the planet and that they can make a difference when it comes to their future. In November, Future Chicken launched in multiple formats of content, on Roblox, YouTube and the property’s dedicated website, futurechicken.com.
With young viewers flocking to shortform content, the Future Chicken ‘Ecotainment’ shorts series laid the foundation for launch. A mixed media content offering, Future Chicken shorts feature Potato the Chicken (a.k.a. Future Chicken) and her team of planet protecting friends highlighting to kids the positive things happening to support the future of the environment. With a blend of humor, ingenuity and collaboration, Potato, her egg sidekick Frittata and their friends set out to create a hope-filled future built on caring communities, thriving oceans, greener cities and renewed optimism.
“Future Chicken was created to help kids learn to be what we call ‘planet positive’,” said Catherine Winder, CEO of WSS. “The world can be a scary place, especially for kids, and our goal is to help educate and empower them through humor and positivity about the climate positive changes being made to our planet for their future. This partnership with Da Vinci is a giant step forward in helping to make this a more global message and movement.”
Expanding the brand’s reach into global territories, Da Vinci will distribute Future Chicken’s shortform content on its kids’ services that reaches over 250 million households globally. In addition, Da Vinci will be creating quizzes as part of their popular Kahoot! offering, a game-based learning platform filled with trivia quizzes that make learning fun which recently surpassed 1.5 million players.
“Da Vinci’s mission is to create a smarter, kinder world by equipping kids and families with 21st Century educational entertainment,” said Luca Fiore, Director of Content & Education, Da Vinci. “Our goal is to inspire and engage young people on topics that matter today. That’s why we are thrilled to partner with Wind Sun Sky Entertainment to distribute Future Chicken’s shortform globally. This is exactly the kind of forward-thinking content we love. It addresses the environmental and climate challenges we currently face and provides a positive, fun and active perspective for young people and families that inspires change without fear-mongering.”
