Sony TV’s Octonauts, Peter Rabbit and Chico Bon Bon have found a new home on YouTube. Sony Pictures TV’s Children’s division has launched a new YouTube channel called Kidzuko. The channel, which began its life today, offers episodes of Octonauts, The Creature Cases, Peter Rabbit and Chico Bon Bon: Monkey with a Tool Belt as well as clips, compilation videos and how to videos showing how to draw characters.
Sony Pictures TV’s exec VP and general manager Joe D’Ambrosia told The Hollywood Reporter, “The watch time for kids on YouTube is just growing every year. One of the reasons we wanted to launch Kidzuko is today, almost 60 percent of kids are most likely to discover new IP on YouTube, so we knew we had to be there.”
He added, “We really wanted to pick a very distinct name that was fun for little ones to say. We tested numerous different monikers for the channel, and Kidzuko was the clear winner, because it made kids smile. They giggled and they laughed when they said it, as did their parents!”
Sony is looking to further expand Kidzuko with more content in the near future and will also explore FAST channels and Roblox to further reach young viewers. D’Ambrosia pointed out that Sony wants to make sure its content travels internationally to be successful. “With Creature Cases and Octonauts, those two shows became really huge, breakout hits because they were both great for kids and for co-viewing with their parents. We’re always looking for an element of comedy tied in, and we also want it to be playable for kids since kids like to role-play the shows that they see. So we are constantly looking at new ideas and exploring ways to develop some of the really great and iconic IP that’s in the Sony library.”
Source: The Hollywood Reporter
