HARI Boost Sales & Strategy Team with Promotion for Sophie Prigent, Hiring of Toby Jones

Paris-based animation and IP company HARI today announced an expansion of its global sales and strategic operations with the promotion of Sophie ‘Kido’ Prigent to Director of Strategic Partnerships & Financing and the appointment of Toby Jones as Head of Sales.

These strategic moves come at a pivotal time for HARI, as the company continues to grow its international footprint and deliver its ambitious vision to bring iconic hits, including Grizzy & The Lemmings and Mystery Lane to new platforms and audiences, last week announcing a major new licensing & merchandising program in partnership with Retail Monster.

Prigent, who has been with HARI for three years, previously served as Head of Distribution. Working as part of HARI’s leadership team, she will now oversee all revenue-generating activities, including TV and digital distribution, licensing & merchandising, the financing of new formats; and content extensions that support brand and franchise growth. Kido will continue to be based in Paris and will report to HARI’s CEO Josselin Charier.

Jones joins HARI from CAKE, and has more than six years’ experience in sales and distribution within the global kids entertainment sector, having previously worked for Jetpack Distribution (who were acquired by CAKE in 2024). Based in London, Jones will report to Prigent and will be responsible for running global sales across HARI’s acclaimed portfolio, which includes Grizzy & the Lemmings, Mystery Lane, The Weasy Family and Baby Lemmings. His first TV market will be MIFA at Annecy in June.

“We’re entering a new chapter for HARI — one driven by bold ambition, international growth and 360° franchise building,” said Josselin Charier, Co-Founder & Co-CEO of HARI. “We’re creating original IPs with the power to travel — across platforms, territories, and into pop culture. Kido has played a key role in delivering this vision, and this new role reflects both the scale of our ambitions and the trust we place in her leadership. With Toby joining, we’re reinforcing the foundations for HARI’s next phase of global growth. His strong track record, deep industry relationships, and hands-on distribution experience make him a powerful addition as we accelerate our global expansion.”

hari-studios.com