Today, a press conference was held celebrating the SAG-AFTRA-supported, bipartisan Nurture Originals, Foster Art and Keep Entertainment Safe (NO FAKES) Act as it was reintroduced in the Senate. If passed, the bill — sponsored by Sens. Marsha Blackburn, Chris Coons, Amy Klobuchar and Thom Tillis — would establish a federal right in voice and likeness to protect against unauthorized use of digital replicas in audiovisual works and sound recordings.
“The NO FAKES Act isn’t just about protecting actors, recording artists and broadcasters. Deepfakes can ruin all lives. It doesn’t matter if you’re a public figure or a high school student being exploited by internet creeps,” said SAG-AFTRA President Fran Drescher. “It’s time to give humans the power to say no, not my face, not my voice! Thank you Senators Blackburn, Coons, Klobuchar and Tillis for defending the rights of humans in the age of digital clones!”
“In the age of digital clones, deepfakes can be devastating,” commented Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator, SAG-AFTRA. “For the creative community, this bill is especially meaningful. SAG-AFTRA members and those who rely on their face and voice for their livelihood will be able to demand platforms remove illegal voice and image clones. Creatives will also be able to seek damages from those who intentionally cause harm. Thank you Senators Blackburn, Coons, Klobuchar and Tillis for reintroducing the NO FAKES Act. As innovation continues to rapidly evolve, it’s time for commonsense legislation that defends individual rights.”
The NO FAKES Act would preserve existing protections at the state level, such as Tennessee’s landmark SAG-AFTRA-supported ELVIS Act and California’s SAG-AFTRA-sponsored AB2602, while providing one strong, consent-based framework for digital replica uses in expressive works nationwide.
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