Random House Children’s Books has appointed industry veteran Rachel Bader as its new Licensing Director. The new role tasks her with building and managing a consumer products licensing business for the publisher through partnerships across multiple categories in the US and Canada. Bader will also be responsible for exploring retail partnerships for non-book products, as well as licensing to manufacturers in appropriate categories.
Bader’s initial focus will be on the Everything I Need to Know Little Golden Books program, the character Rocket the dog from imprint Schwartz & Wade, and the picture books of Emily Martin such as last year’s The Wonderful Things You Will Be.
Before joining Random House, Bader was director of licensing for Prometheus Global Media, where she managed the licensing and promotional businesses for Billboard and The Hollywood Reporter. She has also held the post at Conde Nast, Guinness World Records, Chorion Silver Lining and Scholastic.
