Content warning: This article and the videos embedded relate to sexual violence and survivors’ personal stories.
A new four-piece PSA collection for Me Too — the movement started by Tarana Burke to call attention to the scope of sexual violence, and to build solidarity for and among survivors — is proving once again the powerful artistic potential of animation.
Co-headed by creative agency Deutsch, the spots were created by top studios including Hornet, Psyop and Elastic to share personal stories from actor Terry Crews (Brooklyn Nine Nine), Telemundo news anchor Daniela Contreras and anonymous survivors. Deutsch advised on strategy, design and execution for the PSAs as part of its ongoing partnerships with Me Too.
Tarana Burke commented: “These shorts place the focus back where it belongs, [back on] the dignity, humanity, and healing of all survivors. These courageous individuals are not alone, and we hope that people around the world see their journeys reflected in the words of these brave individuals.”
“Terry” (Terry Crews; animation by We Are Royale)
“Anonymous” (We Are Royale)
“Emily” (activist Emily Waters; animation by Elastic)
“Daniela” (Daniela Contreras; animation by Hornet)
[Source: Digital Arts Online UK]
