Global kids’ entertainment company Moonbug (Little Baby Bum) made two big announcements Monday: an exclusive partnership with HBO Max to bring its popular original series Mia’s Magic Playground to U.S. viewers, and an expanded pact with MGA Entertainment that will bring the first-ever Little Tikes animated series — starring iconic childhood toy Cozy Coupe — to the screen.
All 24 season 1 episodes of Mia’s Magic Playground are now streaming in English and Spanish in the U.S. only on HBO Max — additional Moonbug content will be joining the platform this fall. The show follows Mia and her two best friends through their world of play. Each episode is seven minutes and caters to audiences aged four to six years old, teaching them real world life lessons through a fun and imaginative way.
“Content plays a critical role in kids’ lives and parents continue to emphasize the need for premium programming like Mia’s Magic Playground to help children grow and learn,” said Andy Yeatman, Head of the Americas, Moonbug. “HBO Max has quickly grown into a popular and trusted destination for kids’ programming and we couldn’t imagine a better U.S. home for Mia.”
Expanding their existing partnership, MGA Ent. and Moonbug will celebrate the enduring popularity of the Little Tikes Cozy Coupe — which still ranks as the No. 1 selling car around the world 41 years after its debut — by creating and producing the brand’s first animated series. The team-up also sees Cozy Coupe revving up beside Moonbug’s Buster the Bus characters in all-new episodes of Go Buster, now available across all Moonbug channels. New episodes will launch weekly through September, following Cozy and Buster on many joyful adventures on the highway of fun.
Parked in millions of backyards and homes around the world, Cozy Coupe will venture out with a shiny new look reaching fans on millions of screens throughout the world in late September. The all-new Little Tikes Cozy Coupe animated series, Let’s Go Cozy Coupe, turns everyday preschool and playground games into big adventures. There are no speed bumps – only laughs and fun – as Cozy Coupe’s bright imagination, freedom to explore, and drive to “play big” helps navigate new experiences. The lessons on these road trips with Cozy Coupe and friends will not only entertain but will demonstrate valuable lifestyle skills such as teamwork, patience and critical thinking, beneficial lessons for all kids around the globe. Episodes will be dubbed in eight languages and will be housed on the new Cozy Coupe YouTube channel.
“We are thrilled to launch the iconic Cozy Coupe in the first-ever animated series,” said Anne Parducci, Chief Content Officer for MGA Entertainment. “Along with the team at Moonbug, we have created compelling and fun stories that allow us to expand the world of Little Tikes Cozy Coupe like never before. We look forward to entertaining kids around the world.”
“Little Baby Bum’s engaging and playful nursery rhymes have resonated with millions of kids around the world, and we’re excited to bring fans new ways to deepen their connection,” said Simon Philips, Moonbug. “It is a favorite for parents, too. During these difficult times where educational content has been in high demand from parents, Little Baby Bum has seen a huge uptick in views as parents have chosen it to entertain their kids.”
