Hoho Entertainment, the award-winning kids’ production company, is progressing its digital expansion with the appointment of Shah Nawaz as Digital Content Manager, a newly created position after taking its digital programming in-house, along with the launch of a new Spanish YouTube channel, Cielitos, for its flagship Cloudbabies series.
Passionate about delivering compelling digital experiences, Nawaz has worked in the digital media industry for 12 years, including more than seven years at the BBC where he oversaw and advised on its social media video strategy with in-house teams and independent companies. While there, he was responsible for growing the main BBC YouTube channel from 100,000 subscribers to 7 million and reaching 7 billion views. He launched the Strictly Come Dancing, The Voice UK and BBC Three YouTube channels and also project-managed over 300 live shows for online video and social media production, including the BAFTAs, Eurovision, Children in Need, Red Nose Day, Strictly Come Dancing, The Voice UK, the London 2012 Olympics opening ceremony and Royal weddings.
Nawaz will optimize Hoho’s current YouTube channels and explore brand possibilities with other digital platforms. He will work across all the company’s brands with a focus on growing the global Cloudbabies universe in multiple languages. Hoho recently launched new Spanish language channel Cielitos with support from YouTube Kids, and are keen to expand into other territories in the near future.
“This is an exciting time for us as we continue to develop digitally and we are delighted to welcome Shah to the Hoho team,” said Helen Howells, Joint MD of Hoho Ent. “His appointment forms part of our long-term strategy to expand our digital footprint, with an eye to moving into e-commerce in the near future. Shah’s immense experience, knowledge, insight and flair will play a key part in helping us to grow and achieve our objectives.”
Nawaz said, “Hoho is a great company with some really wonderful content and I am excited to be embarking on this journey with them to help maximise their brands and their digital strategy.”
