Rick and Morty fanatics around the world are on the hunt for spectacular immersive displays that are part of Adult Swim’s ongoing #WORMAGEDDON global “living episode.” The fan experience has already thrilled fans with custom builds in Mexico City, Malibu, The Netherlands and Pittsburgh. The latest scene was just unveiled this morning in Adult Swim’s hometown of Atlanta.
Featuring 14 total unique scenes with nine as part of a global treasure hunt, #WORMAGEDDON is animmersive adventurethat brings to life the two-time Emmy Award-winning animated hit comedy series. Reaching every continent except Antarctica, spectacular custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the season six global premiere of Rick and Morty starting on Sunday, September 4 at 11:00 p.m. ET/PT on Adult Swim.
Created in partnership with State Farm, this #WORMAGEDDON scene includes Rick and Morty characters Gene and Glootie alongside Jake from State Farm. Welcoming fans to the State Farm Arena in Atlanta, the massive build integrates an actual car into the newest scene that brings to life the mysterious alien worm’s path of destruction.
The custom builds in Atlanta and Mexico City were revealed to fans immediately, while scenes in Malibu, The Netherlands and Pittsburgh were part of the ongoing global treasure hunt that began on Monday. Following along via RickandMorty.com, fans are invited to unlock clues and discover nine hidden builds. The first fan to find each hidden location in person is rewarded on the spot with a life-size golden “Rick” head.
“We are so blown away by how engaged and excited Rick and Morty fans are for #WORMAGEDDON. Each of our hidden builds were found only mere hours after the first clue was posted!” said Tricia Melton, Chief Marketing Officer for Warner Bros. Discovery Kids, Young Adults and Classics group. “It’s so incredible to bring both our fans and our sponsors into this immersive Rick and Morty living episode. Who but Adult Swim could dream up a global treasure hunt that includes invading space worm aliens and State Farm?”
Facing a threat of complete global destruction, the heroes and anti-heroes of Rick and Morty will team up against #WORMAGEDDON. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet.
Adult Swim also debuted a series of custom animated shorts about the origins of this dangerous alien invasion, including [A Citadel Secret], [A Journey to Earth] and [Threat Level: Wormageddon]. The shorts have received a combined total of 30MM+ global views and counting. Fans can get details and rules on how to participate in the global treasure hunt here.
The first custom scene was revealed on Saturday, August 20 at the Casa de Cultura Jesús Reyes Heroles, Coyoacán in Mexico City. This massive build depicts Rick and Morty characters Beth Smith and Supernova in the fight of their lives to save Earth. (Video)
Monday kicked off the global treasure hunt as a second custom build featuring Rick Sanchez was soon “discovered” by a fan in Malibu, California. (Video)
The treasure hunt continued on Tuesday as a custom build featuring Rick and Morty character Jerry Smith was spotted in The Netherlands. (Video)
The latest custom build was unlocked yesterday in Pittsburgh, Pennsylvania and features fan-favorite character Mr. Poopybutthole in his apartment. (Video)
