Cameo, the marketplace that connects global talent with fans and brands, has launched Cameo Kids — offering personalized videos for children from their family entertainment favorites. The product launched in partnership with Candle Media, which last year acquired Moonbug Entertainment. At launch, Cameo Kids features a host of animated characters including the stars of Moonbug’s most popular global kids’ franchises, Blippi and CoComelon.
Cameo Kids allows consumers to book personalized videos built around key moments — from birthdays and the holidays to daily routines like bedtime and general messages of love and encouragement. In the coming months, the product experience will expand to add even more seasonal holidays, daily routines and new milestones.
“We’ve seen jaw-dropping fan reactions to Cameo videos over the last few years including truly wowed children, so we’re excited to spread even more of that joy with this new offering,” said Steven Galanis, Cameo Co-Founder and CEO. “Candle Media and Moonbug helped bring this to life by partnering with us to launch some of the biggest names in children’s entertainment and create endless possibilities for new characters and creative product use cases. We’re building a platform where families can get their kid’s favorite star to not just know their name, but share support for every important moment in their child’s life – big and small.”
The launch offers Cameos starting at $25 from popular animated Moonbug stars including Blippi from Blippi Wonders and JJ, Cody, Cece and Nina from CoComelon, the #1 preschool entertainment franchise in the world. Also available will be Mattel’s Thomas the Tank Engine, True from Netflix’s True and the Rainbow Kingdom and an animated Santa Claus. Cameo plans to work with existing and new partners to continually add new characters and franchises to Cameo Kids on a rolling basis.
The brand’s first major investment in family entertainment since setting up in 2017, Cameo Kids launched official support in the form of external APIs, quality control tools and a dynamic booking form to allow existing and future partners to seamlessly onboard and manage animated Cameo Kids characters. The new destination aims to unlock a brand-new audience and provide IP partners a new platform to offer exclusive, personalized content.
Candle Media Co-Founders and Co-CEOs Kevin Mayer and Tom Staggs said, “The creator economy is driven by opportunities for fans to engage directly with their favorite personalities, and we are thrilled to partner with Cameo to allow parents and loved ones to create personalized Cameo videos featuring many of our most popular animated characters from Moonbug, and over time, additional Candle brands and franchises.”
Explore Cameo Kids’ offerings at cameo.com/kids.
