Following his spotlight in McDonald’s recent film and TV namedrop supercut campaign “As Featured,” the mischievous Demon Lord Sadao Maou from The Devil Is a Part-Timer! has been conjured to tempt customers, appearing onscreen through in-store ordering kiosks.
An IRL snapshot of the kiosk display was shared by McDonald’s Head of Social Media Guillaume Huin on Twitter/X:
seeing Sadao Maou from The Devil is a Part-Timer in a McDonald’s store for the As Featured In campaign makes the little kid in me that grew up with manga and anime so happy and proud pic.twitter.com/uTOPG2QkjO
— guillaumehuin (@HuinGuillaume) August 14, 2023
Based on Satoshi Wagahara’s light novel and manga of the same name (Hataraku Mao-sama! in Japan), the reverse isekai adventure centers on Satan himself, transported to Earth and forced to work at the fast food restaurant “MgRonald’s” to survive in a world without magic. The popular anime series produced by 3Hz launched the second part of Season 2 this summer, streaming on Crunchyroll.
Synopsis: Foiled by a hero when he’s inches away from conquering the world, the devil finds himself in modern-day Tokyo. With no real-world skills to speak of, the devil is forced to make ends meet flipping burgers at a fast food joint! To stall any further plans of world domination, the hero tracks the devil’s trail and takes on the lowly tasks of a telemarketer.
029 (Oniku), the illustrator who worked on the original The Devil Is a Part-Timer! light novel, shared their astonishment at the high-profile partnership, posting: “Hataraku Maou-sama has appeared in an original McDonald’s commercial. When the person in charge contacted me about the collaboration, I was so surprised that I read the email three times… For my work to appear alongside big titles of foreign movies I’ve been watching since I was a child is mind-blowing, it’s like a wonderful dream. Eat McDonald’s.”
Other movies and shows spotlighted in the McDonald’s “As Featured” campaign include Marvel’s Loki, Seinfeld, Friends, The Office, 30 Rock, Coming to America, Clueless, The Rappaport and more.
i made a movie pic.twitter.com/XFQ08WUc0n
— McDonald’s (@McDonalds) August 14, 2023
[Source: Comicbook.com]
