Disney and Pixar’s Elemental Experience — an immersive, thematic environment that invites fans into the imaginative world of Elemental —kicked off this morning in New York City’s Brookfield Place. The film’s director, Peter Sohn, dropped in for the ribbon-cutting to officially launch the first tour stop that runs through May 21.
The multi-city mall tour features film-themed activities for visitors of all ages, including photo and video opportunities, a chance to draw with Pixar artists, a movie-ticket grab in a wind tunnel, plus giveaways and special film content.
Sponsored by Fandango, Dolby and I’m the Chef Too, Disney and Pixar’s Elemental Experience will roll on to Chicago’s Yorktown Center (May 26-28), Dallas’ Stonebriar Centre (June 2-4), Los Angeles’ The Americana at Brand (June 10-12) and San Francisco’s Hillsdale Shopping Center (June 16-18).
Elemental is an original feature film set in Element City, where Fire-, Water-, Earth- and Air-residents live together. The story introduces Ember, a tough, quick-witted and fiery young woman (voiced by Leah Lewis) whose friendship with a fun, sappy, go-with-the-flow guy named Wade (Mamoudou Athie) challenges her beliefs about the world they live in.
Directed by Peter Sohn, produced by Denise Ream, p.g.a., and executive produced by Pete Docter, “Elemental” features a screenplay by John Hoberg & Kat Likkel and Brenda Hsueh with story by Sohn, Hoberg & Likkel and Hsueh. The film’s original score was composed and conducted by Thomas Newman.
Elemental opens only in theaters on June 16, following its world premiere screening at Cannes on May 27. Read all about the movie in the June/July ’23 issue of Animation Magazine, available soon.
