Spin Master Corp. today announced the launch of an all-new Bakugan series, introducing a revamped anime style that will premiere on Netflix (U.S., Canada, Australia, Nordics and Middle East) on September 1, and air on Disney XD in the U.S. on September 23. Alongside the series’ fresh aesthetic, characters and storyline, fans will be able to immerse in the brawling action with a new battle-ready spin on Bakugan toys.
The all new, enhanced animation will be first revealed on Roblox, uniting fans once again in a shared streaming experience first run by the partners in 2021. Fans can converge within All-Star Tower Defense, a top experience on the platform developed by metaverse game developers Gamefam, to stream the first two episodes of Bakugan in both English and Japanese, starting Friday, August 4 at 4:00 p.m. PT / 7:00 p.m. PT through until Sunday, August 13 — four weeks ahead of the Netflix premiere.
Synopsis: In the exciting new season of Bakugan, the Vestroian galaxy is made up of six planets each home to a different species of Bakugan (Avian, Dragon, Insect, Beast, Aquatic and Dinosaur). Constantly at war with one another, the use of experimental weaponry causes the Bakugan to be inadvertently transported to Earth. Baku-balls rain down from the sky like meteors and crash into cities, forests and oceans. And when the balls unroll, humans meet the 10-foot-tall Bakugan for the very first time.
Thankfully, humanity welcomes these displaced creatures, embraces their culture, and particularly falls in love with their long-standing tradition of brawling . That is, until teenagers start pairing with Bakugan and miraculously give them the ability to grow to giant kaiju size! The world was filled with fear, and it was during this time The Catastrophe happened…
Relaunched in 2019, a decade after its debut, Bakugan has proven to be an evergreen brand with a strong following. “The Bakugan franchise will elevate to epic new heights as we further enhance the experience across entertainment and power up the gameplay through toys,” said Jeremy Tucker, Spin Master’s EVP and Global Chief Marketing Officer. “We’ll deliver these new and unique experiences, driving collectability, and introducing new ways for Bakugan fans of all ages to battle and connect with the brand.”
The Bakugan toy brand has also proven popular with consumers, reaching the number one property in the battling toys and playsets class in the U.S. and Australia in Q1 2023 (Source: Circana / Retail Tracking Service / U.S., Australia / Projected USD / Q1 ’23). The new Bakugan series toy line introduces a whole new way to brawl. Highlights of the new line include:
- Bakugan Special Attack: Spin into battle like never before with the all-new customizable Special Attack Bakugan toys. Combine and stack the Special Attack Bakugan, then brawl into action with all new hyper spin action, ripping the cord to spin the Bakugan on the metal Gate CardTM and watch the Bakugan transform with its iconic pop open transformation. Combine the character with the Special Attack Card for new stats to level up the gameplay. (SRP $9.99; Age 6+)
- Battle ArenaTM: Step into the ultimate space for battles with the Battle Arena playset. Featuring multiple launch points, obstacles, storage, and built-in camera stands to film all the action on your mobile device. This new playset is ready for an epic Bakugan Brawl. (SRP $39.99; Age 6+)
The new Bakugan toy collection will also include Power Gear tokens found in pack and redeemable for a digital Bakugan-themed accessory or power-up within Roblox. Eagle eyes can also spot hidden Power Gear codes within content on the official Bakugan YouTube channel.
The new Bakugan toy line is available at all major retailers from August 1.
