Veteran research strategist Lanie Richberger has been named VP of research for Turner Broadcasting System Inc.’s Animation, Young Adults and Kids Media (AYAKM) group. Richberger will be responsible for managing all aspects of research, including organizing, analyzing and reporting on audience ratings, delivery and user information supporting the cable television outlets Cartoon Network, Adult Swim and Boomerang, along with online businesses and digital enterprises. Based in Atlanta, Richberger will report to Jon Marks, senior VP of Turner Research, as well as AYAKM president and chief operating officer Stuart Snyder.
Interfacing with organizations such as Nielsen Media Research, Nielsen Online, Rentrak and Omniture SiteCatalyst, Richberger will provide salient research information for Cartoon Network New Media, which markets and distributes network programming to non-traditional media sources such as wireless, broadband and interactive television. She will also oversee all consumer focus group testing and other quantitative studies, including annual brand studies and syndicated research.
Richberger joins AYAKM from Sesame Workshop, where she was the leader of its Strategic Trends and Audience Research department. Prior to that, she worked at Seltel, providing research support to local broadcast stations.
