The Mission: Impossible franchise and several upcoming Paramount films including the thriller Eagle Eye and the Brit comedy Angus, Thongs and Perfect Snogging are the subject of new mobile comics. Daily Variety reports that Paramount Digital Entertainment has teamed with Singapore-based animation house Omnitoons to produce the manga-style series designed to help market the films.
The comics are now available in MMS and J2ME formats in the U.S., Australia, Europe and India. They will also be made available for download through various carriers and content distributors around the world. Though Paramount is using them as promotional tools, the carriers apparently see them as premium content and will assign charges for users.
Digital comics are becoming a popular tool for studios exploring new ways of building excitement for their filmed entertainment product. Warner Bros. recently launched Warner Premiere’s Motion Comics with the debut of DC Comics’ Watchmen, which is available in the iTunes Store and is helping to promote the May 6, 2009 release of the live-action feature. The new imprint also put out a digital version of the Eisner Award-winning graphic novel Batman: Mad Love to coincide with the release of the blockbuster The Dark Knight.
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