Warner Bros. Consumer Products and DC Entertainment have launched ScoobyDoo.com, LooneyTunes.com and DCKids.com as three new entertainment destinations for kids that will feature original...
Warner Bros. Consumer Products will be celebrating the 25th anniversary of the film-meets-orchestra concert series Bugs Bunny at the Symphony with a special 20-city...
Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation will be unleashing a wave of animated content inspired by two hit toy lines...
The LEGO Group has partnered with Warner Bros. Consumer Products to create a line of LEGO building sets inspired by classic animated series Scooby-Doo....
To mark the milestone 75th anniversary of DC Comics' Batman, Warner Bros. Entertainment and DC Entertainment have revealed plans for a yearlong celebration befitting...
FremantleMedia Enterprises (FME) has appointed Carl Lumbard as head of licensing strategy and business development, kids and family entertainment, EMEA. Based in the London...
Holy merchandising gold mine, Batman! It only took five decades, but Warner Bros. Consumer Products is finally launching a new licensing program based on...
1. Watch the programs on the channel you are pitching to.
Do your homework!
2. Character, character, character.
3. Beyond the pitch, know what the show is...
Warner Bros. Consumer Products has announced that global children’s consumer products company The Bridge Direct, Inc. is now master toy licensee for the beloved...
Warner Bros. Consumer Products is getting ready to unveil new tie-in toys for The Dark Knight Rises, The Green Lantern, Young Justice, Looney Tunes,...
Warner Bros. Consumer Products and digital publisher ScrollMotion have launched DC Super Friends’ first interactive storybook app for iPad. DC Comics' popular superheroes embark...
Fans of Warner Bros.’ revamped ThunderCats series on Cartoon Network have something new to wiggle their whiskers about today as the show’s official Mane...
As the Licensing Expo kicks off today in Las Vegas, the International Licensing Industry Merchandisers’ Association reported that year-to-year royalties generated from the sale of licensed...
Look out wizards, Harry Potter is hitting the Big Apple.
Harry Potter: The Exhibition, featuring original items from all films in the series, is extending...