License2Brand has been appointed a licensing representative for evergreen French property Asterix, and will handle all merchandise rights for the adventurous Viking created by Albert Uderzo and Rene Goscinny in Greece and Cyprus.
“We are thrilled to be representing one the world’s most renowned characters, especially popular in Greece as many generations have grown up with the Gauls fighting the Romans!”, says Ms. Anthe Louizos, Managing Director of License2Brand.
Louizos, a former Disney executive, has helped the agency become a leader in Greece, Cyprus, Albania, Bulgaria and Romania, representing top companies like Nickelodeon CP, King Features and Ubisoft.
Err… Asterix isn’t a Viking… He’s a Gaul…