Hasbro and Paramount Pictures will be collaborating on five theatrical features based on the toy company’s properties, to be produced by Hasbro’s film branch Allspark Pictures. The companies hope to produces another box office buster like their Transformers franchise, which has earned $3.8 billion to date.
The agreement will see the partners establish a “cross-property, interconnected onscreen universe” which will weave together the worlds of G.I. Joe, Micronauts, Visionaries, M.A.S.K. and ROM.
“Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this Universe creates a framework for how they will become interconnected,” says Brian Goldner, chairman, president and chief executive officer, Hasbro. “Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”
Knowing Paramount and their take on Hasbro properties, I doubt they’ll dispense with the crude material.