DHX Media has revealed its latest venture, Wild Brain Family International Limited (or WildBrain), a wholly owned subsidiary of DHX which has been an incubator project since 2012. WildBrain operates a multi-platform kids network, dedicated to connecting content owners with advertisers on platforms like YouTube, Dailymotion, etc.
WildBrain offers videos for kids from 2-10 years old and generates approximately four-billion minutes of watch time monthly. In the last 12 months, WildBrain has grown significantly across key metrics: On a year-over-year basis for the month of March 2016, revenue grew by 57%, views increased 114% and minutes of watch time rose by 84%, compared to the month of March 2015. In that same period, the number of channels on the network has grown by 147%. Revenues are up 42% for the trailing 12 months ended December 2015, compared to the trailing 12 months ended December 2014.
“The WildBrain team, led by Managing Director John Robson, has done a tremendous job building the business into an additional revenue stream to complement our core distribution business,” said DHX Media CEO Dana Landry. “As more and more kids move to consuming content on mobile devices, we believe WildBrain represents a significant growth opportunity for DHX.”
A number of DHX’s popular shows and brands can be found on WildBrain, including Mattel’s Bob the Builder, Fireman Sam, Little People and Polly Pocket; Iconix’s Strawberry Shortcake; Turner’s Lazy Town; 9 Story’s Daniel Tiger’s Neighborhood, Wild Kratts and Arthur; DHX’s Caillou, Rosie and Jim and Brum; plus videos featuring top brands like Play-Doh, Minecraft and Hachette.
