Rapidly rising Korean hip-hop duo XXX has released online the provocative, dizzying new animated video for the song “Liquor” off their first EP KYOMI (released July 2016). Blending the look of black and white graphic novel illustration and retro videogames, “Liquor” is an engrossing and at times disorienting visit to a seedy bar, where a night out goes violently wrong for the video’s protagonist.
The scene for “Liquor” is set with the death of an unknown character, and ends up with a bloody twist. The story journey is a brutal reflection on drinking culture and the social reality of Korea. The music video received a fitting sneak peek showing in Tokyo when XXX was a guest at the Kitsune Club Night Asian Tour in December.
“Liquor” is a follow-up to XXX’s previous video, “Flight Attendant,” with both animated by Paris-based artist Mattis Dovier. The illustrator-animator has gained recognition for his distinctively gruesome yet beautiful low-bit style. Dovier’s portfolio was hand-picked for Video’s flagship “Vimeo Staff Picks” channel, earning him greater recognition, and “Flight Attendant” has earned numerous international accolades, including a nomination for Best Animation at the Ibiza Music Video Festival.
Check out the (not for kids) video below.
