Corus Entertainment’s Nelvana is bolstering its senior management team with the appointment of three licensing and entertainment veterans. Joining the kids’ production-distribution outfit are Peter Crighton, Director, Marketing; Kelly Elwood, Director, Retail; and Tonya Lindo, Director, Licensing, North America. All report directly to Nelvana Enterprises Head Pam Westman.
“The addition of these seasoned professionals to the Nelvana team enables us to grow in new and dynamic ways and enhance our relationships with existing and new partners,” said Westman. “I’m so pleased to be working with Pete, Kelly and Tonya, each top-notch professionals who will help even more consumers across the US and Canada enjoy our family-friendly brands.”
As Director of Marketing, Peter Crighton manages consumer and trade marketing for Nelvana Enterprises. He was previously Manager of Franchise Marketing at Disney Consumer Products. Prior to that, he was Senior Manager, Retail Marketing for Walt Disney Studios Home Entertainment.
Kelly Elwood, Director of Retail, leads all retail executions for Nelvana in North America. A licensing industry veteran, who most recently worked as a licensing consultant, Elwood was previously SVP of Marketing and Licensing at DHX Media and SVP, Marketing & Licensing for the Cookie Jar Group of companies.
Director of Licensing for North America Tonya Lindo is responsible for all of the company’s licensing activities throughout the U.S. and Canada. A former Director, North American Licensing for Nelvana, Lindo returns to Nelvana after serving as Senior Manager, Consumer Products at Mattel Canada and working as a licensing consultant.
The new directors join Westman’s management team which already included Head of Nelvana EMEA, Antoine Erligmann; VP of Worldwide Sales & Distribution, Jerry Diaz; Director of Brands, Lily Yan; and Director of Creative Services, Andrew Liem.
