London-based kid-focused media company Azoomee (www.azoomee.com) has acquired Berlin-based Da Vinci Media (www.davincikids.tv).
The purchase is a key step in Azoomee’s global expansion. Da Vinci Media serves a large audience of avid learners through its TV channels and its digital app. The combined group brings together the world’s largest library of games and videos for kids focused on fun learning. Operating under the two brands “Azoomee” and “Da Vinci Kids”, the combined business serves over 45 million subscribers via connected TVs, linear channels and mobile apps in 150+ countries across the globe.
“Azoomee has developed in-house a highly scalable, award-winning digital platform that works on any connected device anywhere. We are excited to give Da Vinci customers access to their premium educational content across our world class technology platform,” said CEO Douglas Lloyd.
Estelle Lloyd, COO, added, “Distribution is key for our content partners. Significantly, this deal gives us a truly global footprint through long term partnerships with telcos, cable and satellite operators and public broadcasters alongside being present in every major app store and on connected TVs.”
“I am delighted that two leading brands in kids’ edutainment have joined forces. Da Vinci inspires kids aged 6-11 with programming such as Operation Ouch, whilst Azoomee appeals to younger primary school children aged 4-7,” commented Da Vinci Media founder Ferdinand Habsburg. “Both companies are dedicated to the curious mindset of Leonardo da Vinci, making learning an exciting adventure.”
The award-winning, BAFTA-nominated Azoomee app is home to a vast library of inspiring and imaginative shows as well a unique selection of games, puzzles and creative activities in a curated, kid-safe environment. Azoomee is available for free from the App Store and Google Play, and can be found on connected TVs, Amazon, O2, Vodafone and many other platforms around the world.
Founded in 2007, Da Vinci Media is dedicated to providing high-quality on-air and on-demand educational programming appropriate for young viewers through Da Vinci TV and the Da Vinci Kids VOD app. First launched in Central Eastern Europe and CIS countries, Da Vinci no broadcasts in more than 100 territories on three contintents in 19 languages.
