Paramount Global today unveiled Paramount Shop (ParamountShop.com), its first global direct-to-consumer e-commerce site with products spanning the company’s portfolio of current hits to beloved classics from the company’s free-to-air, cable, theatrical films and streaming platforms.
The platform will feature a broad array of products representing more than 125 brands and characters totaling over 7,000 items and more than 50,000 unique products from Paramount brands including Comedy Central, MTV, Nickelodeon, BET, CBS, Paramount Network, Paramount Pictures, SHOWTIME and more.
Fans visiting the Paramount Shop will be able to engage with the characters and content they love including animated favorites Aaahh!!! Real Monsters, Baby Shark, Beavis and Butt-Head, Blue’s Clues, Daria, Garfield, Hey Arnold, PAW Patrol, Rocko’s Modern Life, Rugrats, SpongeBob SquarePants, South Park and Teenage Mutant Ninja Turtles, as well as live-action titles like Billions, Clueless, Coming to America, CSI, Dexter, Drunk History, Grease, iCarly, Jersey Shore, Mean Girls, Scream, Soul Train, Survivor, Star Trek, The Godfather, Top Gun, Twin Peaks, Wolf Pack, Workaholics, Yellowjackets and Yellowstone.
“Paramount Shop plays a key role in Paramount’s multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company’s popular content and culture-defining brands,” said Pam Kaufman, President and CEO International Markets, Global Consumer Products & Experiences, Paramount. “It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands.”
Paramount Shop provides a sleek and navigable customer interface, as well as the opportunity to engage seamlessly with Paramount+. Items available for purchase will span categories including apparel, accessories, collectibles, costumes, home, party goods, publishing, toys, exclusive and memorabilia as well as unique co-brands. Products and collections will be updated as the platform continues to rollout new collaborations.
From launch, the site has the ability to ship worldwide. Additionally, there will be localized experiences in the U.S., Canada, U.K. and Germany with plans to expand over the course of the year.
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