Kunda Kids, the award-winning children’s media publisher and creative studio, today announces the launch of the Kunda & Friends YouTube series, the company’s flagship animation series, premiering on May 29 at The Cineworld Cinema at The O2 in Greenwich, London.
This launch comes a few months after the company closed its $700,000 pre-seed funding round, led by Zrosk Investment Management with participation from Voltron Capital, Argentil Capital, HoaQ, Kaleo Ventures, together with angel investors Abi Ajayi, Adetayo Bamiduro of MAX, and Benjamin Fernandes, CEO of Nala Money. The funds will be utilized to further build out the Kunda Kids mobile app and continue working with creative talent from across the African diaspora.
“I am thrilled to announce the successful closing of our pre-seed round, and I couldn’t be more grateful for the inspiring investors who share our vision,” said series co-creator Oladele Olafuyi. “This milestone allows us to launch Kunda & Friends and invest in the exceptional creative talent across Africa. We are committed to bringing forth a new generation of African storytellers, and together, we will change the narrative.”
The producers point out that Black and multi-racial characters are among the least commonly shown groups in children’s media (1.9% and 0.6% respectively), according to a 2022 study by the Geena Davis Institute on Gender in Media. Kunda Kids exists to transform children’s content and programming about Africa for the next generation.
Kunda & Friends is a music-led 3D animation for children set in an African landscape. Kunda, a four-year-old boy of mixed African heritage, takes viewers on his adventures exploring the world around him with his friends Sana, a girl of mixed African and Indian heritage; Fela, a boy from Nigeria; as well as Leo the lion and Ella the elephant.
Series co-creator Louisa Olafuyi points out, “Our children deserve to learn more about Africa’s rich and diverse heritage, and it is our ambition to provide quality stories in various formats to children around the world. It is essential for children to see themselves and others represented in world-class stories and content. By nurturing a sense of pride and belonging, we empower them to grow up as confident, culturally-aware individuals who will shape the future.”
Another core pillar of the company’s mission is to create more opportunities for African talent in publishing and production, and this series calls on talent from diverse backgrounds to bring it to the screen.
“Kunda & Friends is an opportunity to impact not only the younger generation of kids from all over the world but to impact the lives of artists longing to work on larger scale productions,” adds series director Raymond Malinga.
The Kunda & Friends soundtrack music takes inspiration from African culture, with influences from genres like Afrobeats and Amapiano made popular by Grammy award-winning artists such as Ladysmith Black Mambazo and, more recently, singers like Burna Boy and WizKid. The series’ storyline is anchored on friendship and imparts prosocial life lessons, providing parents and educators with an opportunity to teach and play with their children as they watch together.
The first four episodes of Kunda & Friends will be available on Monday, May 29, with subsequent episodes to be released in the weeks following on the Kunda & Friends YouTube channel.
