Award-winning digital content agency and media network Little Dot Studios, and All3Media company, has been contracted to handle social media support for classic and brand-new animation from The Wombles, as the brand continues to inspire kids to recycle, reuse and rethink the way they live to make the world a better place.
Kicking off right away, the partnership consists of Facebook and YouTube channel and community management, together with creating a bespoke paid for campaign that will run across Facebook, YouTube and TikTok. Little Dot Studios’ organic and paid digital strategy will look to grow Latch Media’s The Wombles audience by targeting a younger-skewing demographic with classic content that highlights key sustainability messages that are now in the peripheral of today’s culture.
Created by English author Elisabeth Beresford and introduced in 1968, The Wombles were early crusaders for green living. The fictional pointy-nosed, furry creatures live in burrows on Wimbledon Common, where they aim to help the environment by collecting and recycling rubbish in creative ways. The novels have inspired multiple adaptations over the years, including the classic stop-motion television series in 1973.
In addition to surfacing classic content that resonates with today’s audience, The Wombles are revitalizing the brand by producing new content which will be available to audiences on YouTube this year, this new content will become part of the digital ecosystem to drive engagement and subscribers.
“The nostalgia around The Wombles is incredible, it’s ingrained in people’s childhoods so the chance to work with a legendary entertainment brand like this and get it in front of new audiences is really exciting for us,” said James Loveridge, Director of Entertainment, Little Dot Studios.
“We have extensive experience in partnering with IP owners, giving new life to older content in order to attract new viewers digitally as brands look to scale up awareness. And we very much look forward to working with the team as they launch brand new animated content; for a classic brand’s messaging to be more important 60 years after launch provides a massive opportunity for digital growth for The Wombles across all its official social media channels.”
The Wombles joins Little Dot Studios’ roster of kids entertainment brands which already includes The Octonauts, Peter Rabbit, Care Bears, Baby Jake and Woolly & Tig.
