Invisible Universe, is expanding the animated Qai Qai franchise — inspired by tennis star Serena Williams’ daughter Olympia’s favorite doll — with a brand-new show, Dance with Qai Qai. The tutorial-style toons are rolling out on YouTube starting today.
The new series follows Qai Qai, which debuted on YouTube in January and has reached more than 32 million YouTube views, with an additional 1.5 billion views on her other social channels. Qai Qai’s YouTube channel has garnered 32M lifetime views, seeing growth from 7.7 thousand subs in 2022 to 275k subs in 2023 and 150% in just the last six weeks.
Dance with Qai Qai invites viewers to get up and dance with Qai Qai as she gets kids moving by teaching them her signature dances. Episodes will feature seasonal and kid-centric themes including back-to-school, holidays and wellness. Produced with the help of state-of-the-art motion-capture technology, the new series builds off of Qai Qai’s dancing roots on TikTok.
“It has been amazing to see how Qai Qai has captured the hearts of so many young fans so we’re thrilled to introduce them to Dance with Qai Qai!” said Serena Williams. “What better way to keep your kids active than by learning dance moves from Qai Qai herself? As a family who loves to dance, I know I’ll be right next to my daughter practicing our new moves. We can’t wait for other families to get to watch — and dance — together!”
Tricia Biggio, Co-Founder & CEO of Invisible Universe, said, “We’ve enjoyed collaborating with Serena and Olympia to bring the Qai Qai franchise to life and fans have flocked to this loveable character. Dance with Qai Qai inspires kids to get up and move and it’s already inspired some dance parties in my home with my kids. Excited to share that joy with the rest of the world!”
About Qai Qai: Joined by her DJ and trusted confidant Ruff Ruff, Qai Qai (pronounced “kway-kway”) inspires the next generation to dream big as she embodies confidence, perseverance, empowerment and radical self-love — delivered with a quick wit and a “tell it like it is” persona. Come along as she saves the day while fulfilling her own destiny to dance. Qai Qai has been actively developed in partnership with Serena Williams, 23-time grand slam winner and entrepreneur. Brand partnerships in place include a book with publisher MacMillan, and more to be announced this year.
You can watch the first episode of Dance with Qai Qai here.
