Award-winning visual effects powerhouse Digital Domain has announced a first-of-its-kind co-brand partnership with global entertainment and live event solutions outfit PRG (Production Resource Group), to provide their extensive network and future partners with an all-in-one solution for high-end visual effects, holograms, virtual production and content creation services.
“Our co-branding partnership has a clear objective: to retain and expand market share, foster innovative trends, and explore pioneering technologies that redefine the art of storytelling,” says Lala Gavgavian, President & COO of Digital Domain.
Through the specialized expertise of both parties, Digital Domain and PRG are now able to offer cost-effective, sustainable, high-quality and seamless end-to-end service covering ideation to execution, all under one roof.
“Through our partnership with Digital Domain, virtual production redefines creative boundaries. It empowers brands in cost-conscious markets and studios catering to diverse consumer preferences,” notes PRG’s President, Entertainment, Todd Hoddick.
Jeroen Hallaert, VP, Production Services of PRG, added, “This innovation streamlines workflows, reshaping collaboration dynamics and enabling real-time creative refinement, from ‘prep’ to ‘post.'”
This partnership enables clients to shape their vision from inception while also granting access to Digital Domain and PRG’s talent pools, offering a more level playing field for smaller teams to participate in ambitious projects. PRG’s Enhanced Environments™ and simulcam services allow creatives to plan shots and immerse themselves in the virtual world without the need to go on location.
Digital Domain boasts an impressive portfolio of VFX work, collaborating with industry giants such as Disney/Marvel, Warner Bros./Discovery, Sony Pictures, Universal, Netflix, HBO and Amazon Studios. Since 1993, the studio has earned multiple Academy Awards for VFX for blockbusters including Titanic, What Dreams May Come and The Curious Case of Benjamin Button; as well as awards and nominations for several Marvel Cinematic Universe titles that have crushed all-time records at box offices worldwide. Digital Domain has also won and received VES Awards, Clios, BAFTA and Cannes Lions nominations.
Meanwhile, PRG has been instrumental in providing the essential technological and infrastructural support to realize memorable scenes from productions like Ahsoka, Joker, The Mandalorian, Law & Order, and more. With 62 offices in 28 countries, the company offers award-winning innovations (over 250 patents and trademarks) to every corner of the globe. Its capabilities span broadcasting, camera, audio, video, lighting, rigging, scenic and automation, digital services, virtual production, and labor.
