Tis the season to create warm and fuzzy holiday ad campaigns, and Blinkink director Jack Brown has delivered an extra cozy stop-motion spot for Danish textiles brand Tekla. “The Patchwork Bear” celebrates the company’s focus on timeless design with the classic seasonal special feel of stop-motion animation.
Established in Copenhagen in 2017, Tekla “was born from a desire to bring modernity and freedom of expression to the homeware category.” The brand rejects fast fashion trend cycles with a focus on long-lasting designs, quality craftsmanship and responsible production.
Brown spotlighted these brand values by using only Tekla fabrics to craft “The Patchwork Bear.” The spot also draws inspiration from the stories of Hans Christian Andersen, with nods to The Princess and the Pea (a tower of mattresses), The Sandman (a magic umbrella) and The Flying Trunk (luggage floating on the air).
Largely known for 2D animated projects, Brown has created music videos for global artists including Jorja Smith, Tom Misch, Yussef Dayes, the Weeknd and Ariana Grande which have amassed well over 300 million views, as well as spots for the RSPCA and McDonald’s.
“What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces,” Brown shared.
“Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
