The Pinkfong Company, a global entertainment company, announced today its plans to expand consumer experiences across TV broadcasting and offline collaborations as Sealook celebrates its second anniversary. Produced in collaboration with Million Volt, the dialog-free 3D animated series follows the daily adventures of a group of seals at the edge of the Earth.
Since its launch in 2022, the show has achieved remarkable global success, garnering 1.63 billion YouTube views, 60 million TikTok views and 200 million Instagram, Facebook and X views in December 2024. In addition, Sealook is now available on Tencent Video, one of China’s largest online video platforms, and has surpassed 500 million cumulative views. The show has achieved a total of 2.4 billion lifetime views across all platforms, gaining great popularity especially among the MZ generation.
For its second anniversary, The Pinkfong Company is expanding Sealook‘s global footprint through TV channels, OTT platforms, licensing deals and experiences. Sealook Season 1 has officially launched on Prime Video, marking its premiere in both the U.S. and U.K. A licensing partnership with Trevco will introduce print-on-demand apparel and accessories featuring eight adorable Sealook designs, available in the U.S. and Canada from December 2024.
In Korea, KBS 1TV will broadcast Sealook Season 1 Part 2 starting on December 28, featuring new characters Baby Seal and Baby Bear. The company also partnered with Phoenix Snow Park in Pyeongchang, which held the international sporting event, Winter Olympic Games 2018, to create a Sealook-themed snow village with branded content and limited-edition merchandise.
In Taiwan, Sealook Season 1 will air on YoYo TV, the leading family entertainment channel in Taiwan,, alongside a collaboration with TP TEA, the flagship brand of Taiwan’s largest milk tea company Chun Shui Tang, featuring six adorable Sealook character-themed cups and exclusive merchandise to be released in December 20. The special merchandise will include Sealook-themed keychain, plush doll, ice tray, and mouse pad, and will be available at 40 offline stores.
To celebrate the anniversary, the official Sealook Shop is offering a month-long “HAPPY SEALOOK DAY” promotion in December, with discounts up to 50% and special gifts with purchases.
“Sealook has demonstrated universal appeal that transcends language barriers, successfully captivating Gen Z audiences worldwide and experiencing remarkable growth,” said Bitna Kwon, Chief Strategy Officer at The Pinkfong Company. “We will continue to expand both our digital and physical presence while creating content that resonates with audiences of all ages to cultivate our growing fan community.”
Sealook‘s 90-second episodes have gained popularity worldwide, including in the United States, Indonesia, Philippines and Vietnam, with dialog-free humor that swims over language barriers. The growth of Sealook’s business in China, driven by its partnership with IPX (formerly LINE FRIENDS) has been remarkable: The “Sealook Day” offline marketing promotion, held for two weeks in March in Shanghai, generated over 1.2 million in traffic with photo zones installed at major Shanghai subway stations.
