Animation UK Cheers Government’s Creative Industry Support Plans

Animation UK has warmly acknowledge today’s announcements from Culture Secretary Lisa Nandy at the Creative Industries Growth Summit in Gateshead — including Government plans for a £60 million package of support and new measures to enhance access to finance. Recent data from the Animation UK Manifesto highlights the sector’s £1.6 billion contribution to the U.K. economy, marking it out as a crucial sector for sustained investment and strategic growth support.

The org notes the Government’s overall recognition of the creative industries as a growth-driving sector within the Industrial Strategy is a welcome development, particularly the focus on key regions and nations, including the North East, West Yorkshire, Greater Manchester, and South Wales. Animation UK says it strongly supports this emphasis on regional growth, as the animation sector is inherently decentralized, with studios and talent hubs flourishing across the U.K.

Animation UK also applauds the continuation of the UK Global Screen Fund, a vital mechanism that enables British animation to reach international audiences, fostering export growth and co production funding. The announcement of enhanced support from the British Business Bank is another positive development. By increasing access to finance for creative businesses, including animation studios, Animation UK says the sector will be better equipped to scale, innovate and realize its growth potential.

“Today’s announcements are a clear signal of the Government’s commitment to unlocking the enormous potential of the U.K.’s creative industries. Animation is at the heart of this sector, driving innovation and creating globally loved content that enhances the UK’s soft power. The continuation of the UK Global Screen Fund, alongside regional investment and enhanced British Business Bank support, will enable animation studios to thrive across the UK, contributing to economic growth and cultural influence,” said Kate O’Connor, Executive Chair and spokesperson for Animation UK.

“With its unique blend of creativity, technology, and storytelling, animation has the power to engage audiences worldwide and drive significant economic impact. We look forward to collaborating with the Sector Plan Task Force and the Government and industry partners to address key challenges, including skills development, access to finance, and innovation funding, and kids’ content challenges to ensure the sector’s sustainable growth.”

Animation UK was instrumental in the introduction of the Animation Tax Relief (ATR) in 2013, which has since been a cornerstone for the sector’s growth. The organization also successfully lobbied for the uplift in 2023, ensuring the relief remains competitive and aligned with the needs of modern production. Animation UK welcomed the Enhanced Film Tax Relief measures announced last year and continues to advocate for further economic incentives to support the sector’s long-term growth and innovation. The org’s Blueprint for Growth underscores the cross-sector strengths of animation and its potential for economic and cultural impact.

Key stats:

• The UK animation sector contributes an impressive £1.6 billion to the economy, offering employment of 20,00 people across the U.K.
• Animation accounts for a significant portion of TV and film exports, showcasing the U.K.’s world-leading talent and creativity. This international acclaim is reflected in this year’s BAFTA shortlist, Aardman’s Wallace & Gromit: Vengeance Most Fowl picked up nominations in the Animated Film category and Children’s & Family category. Lupus Films picked up a nomination in the British Short Animation category for Mog’s Christmas and a nomination in the Children’s & Family category for Kensuke’s Kingdom. New TV releases this month includes Wonderblocks from award winning
  Blue Zoo, airing on CBeebies on Monday.
• Animation is a nationwide industry in the U.K., with key studios and talent hubs located in regions such as the North East, West Midlands, Greater Manchester and South Wales.
• The £7 million UK Global Screen Fund supports British film, TV and animation projects, boosting international sales and co-production deals.
• Animation UK has played a pivotal role in advocating for increased funding for this initiative and continues to call for a review of the U.K.’s participation in Creative Europe, ensuring the UK maintains its competitive edge in global markets.