Today, Hasbro revealed pig news for Peppa Pig and family with the announcement that Mummy Pig is pregnant! After more than 20 years of inspiring confidence and connection in preschoolers and their parents, the family of four is about to undergo an evolution that will change the brand and entertainment property forever.
Kylie Kelce — soon to be a mother of four — first broke Mummy Pig’s baby news in the U.S. with an exclusive interview tied to her podcast, Not Gonna Lie, a Wave Original series.
This exciting expansion will be showcased in a new episode, Peppa Pig – “The Big Announcement” premiering March 31 at 9 a.m. EST / PST on Nickelodeon.
The new Season 10 episode will feature Mummy and Daddy Pig sharing the exciting news with Peppa and her brother, George. While Peppa is already a big sister to George, fans will see her welcome and adjust to having a new baby sister or brother. Little ones around the world will see Peppa step into a bigger role with her new youngest sibling arriving in Season 11 later this year.
“A transformative new era is unfolding for Peppa Pig and her family! As any family that has welcomed a new addition knows, everything is about to change. A baby brings a special dynamic that will warm hearts as fans celebrate this new exciting time alongside Peppa’s family,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion.
As a big sister, Peppa Pig’s relationship with little brother George has provided sweet moments throughout the years, as well as many important lessons about confidence and how to be a good sibling. As the new family dynamic develops, Peppa will have many opportunities to show George the ropes alongside viewers who may be adapting to changes and ‘big feelings’ in their own families. With Mummy and Daddy Pig now outnumbered, they experience their own opportunities to evolve, discovering new ways to parent together, adapting to new challenges and taking each muddy puddle they encounter in stride.
In the lead-up to the arrival of the Pig family’s fifth member, new content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with exciting special events and fresh products to accommodate the growing brood.
Peppa Pig is a British animated preschool series that has been airing for 20 years in over 180 territories. The show follows Peppa Pig, a cheeky little piggy who lives with her family — younger brother George, Mummy Pig and Daddy Pig — as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while helping give kids the confidence to treat every first step as a new adventure, from the everyday to the epic.
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