NFT project Pudgy Penguins is expanding into animation with the launch of Lil Pudgys, a new original YouTube series developed in collaboration with award-winning digital content producer TheSoul Publishing.
Premiering in Spring 2025, Lil Pudgys will introduce fans to a new animated universe inspired by Pudgy Penguins’ Web3 IP. The series follows the adventures of four penguin roommates — Atlas, Eureka, Snofia and Springer — who live in UnderBerg, a hidden world deep inside an iceberg. The quirky, high-energy show is designed for kids and families but aims to engage audiences of all ages with humor, adventure and a dash of magic.
Lil Pudgys will debut exclusively on the Pudgy Penguins YouTube channel, leveraging the brand’s rapidly growing digital presence and engaged fanbase — with over 2 million Instagram followers, 500K+ TikTok followers, and 41 billion Giphy views.
“TheSoul Publishing was the perfect partner to bring Pudgy Penguins to life,” said Luca Netz, CEO of Pudgy Penguins. “They’re world-class at producing engaging digital content, and they instantly understood our vision for expanding the Pudgy Penguins universe beyond NFTs and toys. Lil Pudgys is another step in building a long-term entertainment brand that connects with fans everywhere.”
TheSoul Publishing, known for its global reach and hit digital series like 5-Minute Crafts and Avocado Couple, has built an audience of over 2 billion social media followers across platforms such as YouTube, Facebook, TikTok and Instagram.
“Pudgy Penguins fits perfectly into our 360-degree strategy,” said Patrik Wilkens, VP of Business Development at TheSoul Publishing. “Bringing a beloved IP to social media is an incredible opportunity. Animation is a core competency of TheSoul, and we’re excited to bring Pudgy Penguins to an even wider audience.”
The series will follow a structured release schedule, beginning with a special premiere episode, followed by two new episodes every week, ensuring fans can regularly dive into the adventures of the Lil Pudgys crew.
This expansion into animation is the latest move in Pudgy Penguins’ broader brand evolution. The company has successfully transitioned its Web3-native IP into consumer products, with Pudgy Toys generating over $10 million in retail sales and securing partnerships with major retailers like Walmart, Target and Walgreens.
With Lil Pudgys, the brand takes another step in bridging Web3 culture with mainstream entertainment.
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