Adelphoi Music has teamed up with singer-songwriter Ben Cocks to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s aimed at championing social inclusion at a time of increasing division.
“One Sweet World,” brought to life by animation director Luke Marsh for creative agency Nice and Serious, carries a simple message: an inclusive and welcoming society starts with a belief that we all deserve respect, whatever our backgrounds. Ben Cocks’ catchy folk melody accompanies the spot’s initial melancholic mood with sombre piano, before building to an uplifting emotional climax.
Adelphoi Music worked closely with Ben to create the composition, which has been released in full across all major distribution channels, alongside the online campaign’s European launch.
“This idea of a divided country was something I could definitely recognise in post-Brexit Britain,” explains Ben. “Music is often used to bring people together, so I jumped at the chance to be involved. I needed to help tell the story of a sour world turned sweet, so I kept the changes in harmonies quite subtle to add an element of happiness without it being too jarring. Being musicians themselves, the Adelphoi Music team are a dream to work with professionally and really understand the creative process, which made this collaboration so effective.”
